Location: Helsingør, Stockholm or Oslo
Department: Growth | Reports to: CGO

Are you a strategic leader with a passion for data-driven customer journeys and personalisation at scale? Then this key role at Cheffelo could be your next big move.

At Cheffelo, our mission is to simplify everyday life by delivering inspiring meals straight to our customers’ front doors. Since 2008, we’ve helped families across Sweden, Norway, and Denmark prepare tasty, varied meals with high-quality ingredients and practical meal solutions that fit into real life.

Today, we are one of the largest meal kit providers in the Nordic region and a leader in Scandinavian food tech. Our brands include Linas Matkasse, Godtlevert, Adams Matkasse, and RetNemt – and every week, we help thousands of households enjoy more convenient, homemade dinners.

To support our continued growth, we’re investing in creating even more relevant and personalised customer acquisition activities. That’s why we’re hiring a Head of 1:1 Growth – a new strategic role focused on how we identify, activate and re-activate customers across direct touchpoints such as E-mail, SMS & App.

You’ll take real ownership of this space, working closely with a skilled in-house team to develop our approach to marketing automation, customer data and direct sales. This is a rare opportunity to shape a key growth area from within – driving measurable results and long-term customer impact.

🌱 Why join Cheffelo?

We’re a publicly listed company (CHEF) with strong momentum – in 2024, our operating profit grew by 36%. But we still operate with the speed, ambition and energy of a scale-up. At Cheffelo, you’ll join a collaborative, cross-functional environment where good ideas are tested fast and your decisions have real impact.

This is a new leadership role, focused on building out and accelerating a high-potential growth area – together with a strong team.

🎯 What you’ll do

• Own the 1:1 customer acquisition growth strategy across customer-facing channels – from email and app to SMS and telemarketing.
• Lead and coach a team of marketing automation and direct sales specialists, building a centre of excellence around customer acquisition personalisation and lifecycle marketing.
• Design and execute personalised campaigns across the customer journey – specifically accountable for driving acquisition and reactivation.
• Leverage data, insights and predictive models to power segmentation, targeting and optimisation.
• Work cross-functionally with Growth, Brand, Analytics, Product and Tech to align efforts and share knowledge.
• Build the tools and infrastructure to test, measure, and scale what works – across brands and markets.

🧠 Who you are

• You bring 5–7+ years of experience in CRM, marketing automation or customer analytics, ideally in a DTC or subscription-based business.
• You’ve led teams and know how to scale both talent and technology.
• You have hands-on experience with CDPs and platforms like Braze, SFMC, Adobe, Bloomreach or Voyado.
• You combine strategic thinking with a hands-on approach – you’re not afraid to dive into the data or the tools.
• You’re commercially minded, outcome-focused and thrive in an environment where speed and ownership matter.
• You communicate clearly, collaborate across teams, and bring others with you on the journey.
• You’re fluent in English – a Scandinavian language is a plus.

💡 What We Bring to the Table

At Cheffelo, you’ll join a fast-paced and ambitious environment where your work truly matters. You’ll step into a key leadership role with a high degree of autonomy – and with the trust and support to make bold decisions that drive real impact.

You’ll be part of a culture where feedback flows openly, and where learning and development are seen as a shared responsibility. We believe in psychological safety as the foundation for great collaboration, and we encourage experimentation, ownership and honest conversations.

We offer a flexible hybrid setup with modern offices in Helsingør, Stockholm and Oslo. You’ll get your choice of tools (Mac/PC), a salary based on experience and agreement, comprehensive health insurance, and – of course – discounted meal kits delivered to your door.

👋 Ready to shape the future of 1:1 growth?

We’d love to hear from you.

For questions about the role, contact our Chief Growth Officer Adam Björklund at [email protected].
Please note: We do not accept applications by email. Apply via the link in this ad.

We welcome applicants from all backgrounds and walks of life, regardless of age, gender, religion, nationality, or ethnicity.